Mobile Ethnography

It’s a digital innovative and auto-ethnographic market research technique that allows clients to immerse themselves into the lives of consumers in a way that no other research tool can achieve. It combines traditional ethnography and mobile research and enables clients to immerse themselves in the lives of consumers. It involves researching human behaviors, journeys, and experiences.

• Participant engagement during key points on the customer’s journey
• Capture rich in-the-moment insights via user-generated information in real-time
• Get immediate results and monitor progress in real-time via the project dashboard available on device
• Instant reaction to results, probe for greater insights, and pivot to pursue new paths of investigation
• Quick Set-up & cost effective

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The service can be used for many different research purposes including: