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Online diary study is great for capturing experiences with products, services and for taking a more continuous look at consumers’ behavior in everyday lives. The methodology involves more longitudinal and interactive sessions during the research with participants.
Online diaries collect feedback from respondents via mobile app, e-mail, any other online mediums over a set period of time and enable to collect of visual and written responses.
Build a detailed picture of how people behave over-time using online and offline products.
Identify behavior and motivation in response to questions and tasks.
Collect feedback in the context of how people use a service in a real-world environment.
Get instant feedback in various forms such as videos, pictures, and activities.
A user experience diary enables you to collect visual and written responses.
Track the customer journey by documenting touchpoint experiences.
Conduct regular branding activities and provides the option to ask follow-up questions if something is unclear.
Online Market Share Assessment
Concept & Design Testing
Understand Consumer Behavior Over-Time
Digital Advertising Testing
Record Product Experience Usage
Track Both Physical & Virtual Uses
Customer Journey Documenting
Verify & Validate Ideas
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