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Direct Field Services Pvt. Ltd. is a Market Research, Data Collection firm, dedicated to deliver quality performance by matching the right need with the correct solution. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

Team Members
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Founder & Managing Director

Makrand Kumar Chaudhary


Makrand is a seasoned professional in Data collection

He enjoys’ working on Large scale data collection assignments. Have excellent leadership qualities, flexible team player with high professionalism, self-directed, strong work ethic, adherence to deadlines, and poised with goal oriented mindset.

Experience:

  • Makrand has experience in Market research for more than 22 years. He has very good experience in Automotive Research, Retail & Consumer Durables, Media Research, Travel & Tourism, Hospitality, IT & Telecommunications, and others.
  • He is well versed with various Quantitative & Qualitative research techniques, Focus Group Discussions, In-Depths, Automotive clinics, Mystery Shoppers, F2F interviews, Online Techniques, Ethnography, CATI, CAPI, CAWI, Two-wheeler clinics, and others.
  • Has conducted various studies in different part of countries.

Educational Qualification:

  • General MBA
  • Bachelor Of Commerce Honors

Vice President-Research

Shakti Banerjee


A seasoned Market Research professional with a career spanning close to around two decades in insights mining and market research. She holds valuable experience in understanding the consumer psyche which makes her flexible and adept in Qualitative research warfare.
Her strong reasoning abilities allow her to approach and handle research problems logically. With her approachable and friendly personality, she connects and engages with consumers of all types extremely well.

Experience:

  • She has worked across diverse industries few of the sectors & clients are: Consumer Durables (Whirlpool, Voltas, Havells); FMCG (Dabur, ITC Foods, Park Avenue, J.K. Foods); Automobile (J. K. Tyre, Maruti, Hyundai, Eicher); Aviation & Tourism (Indigo, Vistara, MMT, Expedia); Technology (HCL, Lenovo, Lava, Vivo, Samsung) and few Ad Agencies (JWT, Denstu, Ogilvy, Publicis).
  • She is adept at both online and offline methods of moderation including group discussions, personal interviews, emotional inquiries, ethnographic immersions, mobile ethnographies amongst the others.

Educational Qualification:

  • Post Graduation Diploma in Marketing Management
  • Graduation in Economics Honors

Manager: Operations

Neelam Rawat


Experience:

  • Over 15 years of Experience in Market Research Field Operation
  • Excellent knowledge of all Quantitative and Qualitative Methodologies
  • Extensive experience in various Quantitative market research techniques to access Customer Satisfaction & Segmentation, Visual Appeal, Brand Perceptions, Usage Pattern, Opinion Polls, Center Location Test, Two & Four Wheeler Clinic Studies, and others.
  • Extensive experience in Qualitative Focus Group Discussion, Ethnography, Triads, Dyads, and Depth Interviews.
  • Exceptional ability to resolve market research field issues
  • Strong verbal, and interpersonal communication skills and willingness to collaborate with a cross-functional team to drive the implementation and execution of projects.
  • Deals with Internal Client and Operation Team on best practices and process support.

Social Expert (Implementation & Research)

Rakesh Kumar Singh


Experience:

  • More than 15 years of experience in the field of Census Survey, Baseline Survey, Verification of Affected Persons who lose their land, homeless as per requirement of the project, Tabulation, regular meeting with Client, Gram Panchayat and Gram Pradhan, Client Coordination, preparation of monthly and quarterly report, awareness on HIV AIDS/ Road Safety, regular public consultation, preparation micro plan, preparation and distribution of ID Cards, compensation disbursement to Affected Persons.
  • He also has experience in market research projects like quarterly household survey for Reserve Bank of India, at Delhi, Hyderabad, Kolkata, Bangalore, and Chennai metro cities.
  • 5% sample checking of UDISE 2013-14 under SSA at Delhi
  • Evaluation of the Scheme of Computerization of Records of State Wakf Boards which is commissioned by Central Wakf Council, Ministry of Minority Affairs
  • Supervision of 2 lakh household survey for Bangalore Commuter Services Study etc.

Qualitative Analyst - Research

Rishabh Chadha


With more than two years of professional experience, he exhibits a profound dedication towards the pursuit of diverse solutions and achieving desired outcomes. Also, very inquisitive by nature, full of confidence, curiosity and eagerness to learn and experience new things.

He comes from background in Economics, Qualitative Research, Marketing, Consumer Behavior & Project Management which has enabled him to think strategically coupled with a good understanding of human behavior to provide innovative solutions for complex problems.

Experience:

  • Worked in different categories like FMCG, finance, electronics, smartphones, education, automobiles, etc.
    Execute qualitative research such as competitor pricing, consumer perception, and current market trends on various products and services of prospective clients.
  • Identify and serve as the main point of contact for clients, key stakeholders, and research teams to ensure research work is according to the client’s requirements.

Educational Qualification:

  • Graduation in Economics Honors from Vivekananda Institute of Professional Studies

Qualitative Associate - Research

Nikhil Chaudhary


As a Research Associate in a market research company, he brings over 6 months of experience in the field of market research and data analysis. Although he has a relatively short tenure, he has quickly developed valuable skills and gained exposure to various aspects of the industry.

During his time as a Research Associate, he has actively participated in research projects, assisting in data collection, analysis, and report generation. He has acquired proficiency in utilizing research methodologies and tools to gather and interpret data, contributing to the generation of meaningful insights and recommendations for clients.

His experience includes working collaboratively with cross-functional teams, supporting senior researchers, and contributing to project planning and execution. He has a strong attention to detail and possess excellent analytical skills, allowing him to identify patterns, trends, and correlations within data sets.

 

Educational Qualification:

  • Post Graduation in MBA from Birla Institute of Technology, Mesra Off Campus, Noida

Head - Accounts

Rajesh Kumar


As the Head of the Accounts Department in a market research company, he bring over 10 years of extensive experience in financial management and accounting. With a proven track record of success, He has developed a deep understanding of the financial operations within the industry.

His expertise lies in overseeing and managing all aspects of financial activities, including budgeting, financial reporting, forecasting, and ensuring compliance with regulatory standards. Throughout his career, he has demonstrated strong analytical skills and a keen eye for detail, allowing me to identify financial opportunities, mitigate risks, and provide strategic insights to support decision-making.

Head - IT Department

Rohit Yadav


As the Head of the IT Department in a market research company, he brings over 7 years of extensive experience in the field of information technology and systems management. Throughout his career, he has demonstrated a strong aptitude for strategic planning, technical expertise, and effective leadership.

With a deep understanding of the IT landscape within the market research industry, he has successfully overseen and managed a wide range of IT operations and initiatives. From infrastructure management and network security to software implementation and data governance, he has a comprehensive skill set to ensure the smooth and efficient functioning of the company’s IT systems.